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Toothpaste

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Toothpastes and toothpaste gels in tubes of 75 ml and of 85 g to 181 g, in mint, cinnamon, coconut oil and herbal variants. Some contain xylitol, baking soda or charcoal, and children’s pastes come in fruit flavours. Labels state the content in ml or g, the ingredients under INCI names and, for children’s pastes, the age group and the instructions for use. Compare tubes in the same unit, check whether the list names a fluoride compound, and compare the price per 100 ml or per 100 g.

Frequently asked questions

How can I tell whether a toothpaste contains fluoride?

Read the ingredient list, which names every ingredient. A fluoride compound such as sodium fluoride or sodium monofluorophosphate appears there if the paste contains one, and some packs and product pages also state it in words. If no fluoride compound is listed, the paste does not contain one.

Why are some toothpastes sold in millilitres and others in grams?

The content of a toothpaste may be stated by volume or by weight, so a 75 ml tube and a 181 g tube are both normal. The two units cannot be converted without the density of the paste, so compare tubes in the same unit and divide the price by the content to get a price per 100 ml or per 100 g.

What does INCI mean on a toothpaste label?

Toothpaste is a cosmetic product under EU law, so its ingredients are listed under INCI names, the international naming system for cosmetic ingredients. Baking soda appears as sodium bicarbonate and coconut oil as Cocos nucifera oil. Ingredients are listed in descending order of weight, and those below 1 % may follow in any order.